top of page



Established in 2015, XIMIVOGUE is a Korea-based designer brand that offers fast-fashion products across categories such as beauty, fashion, home decor and lifestyle to name a few.


Run by the Zhejiang Xi Bin Import and Export Co. Ltd., XIMIVOGUE is main headquarters is in Guangzhou International Finance Center in China.

Launched in Brunei in 2019, XIMIVOGUE aims to introduce the freshness of Korean design and fashion to the Abode of Peace.

With five stores across the sultanate opened within a year, the brand has gained acceptance and popularity across different regions of the country.

XIMIVOGUE is committed to the ideals of simplicity, good quality and green consumption. With unique and stylish products, and the relentless pursuit of exceptional customer service, we have earned the admiration and respect of customers across the world.

XIMIVOGUE brings freshness to the lives of its customers by regularly introducing new products with unique designs thanks to our very strong logistics capabilities. We are loved by people all over the world and have a strong global presence with retail outlets across 80 countries including Australia, Canada, India, Russia, Singapore, Spain, the UAE to name a few, while expanding by 80-100 stores every month. 



To become the premier brand of fast fashion department stores


Building success by leading fashion


Honesty, Unity, Innovation, Efficiency, Responsibility, Gratitude


As Korean culture swept across Asia and beyond through it’s pop-culture, music and K-drama, Korean fashion too gained popularity across the globe. XIMIVOGUE sought to contribute to the popularity of Korean design and culture by making Korean fashion accessible to people around the world by offering genuinely high-quality products at competitive prices.


XIMIVOGUE is committed to improving the quality of life of its customers. With this in mind, we, at XIMIVOGUE, believe that the actual value of a brand should be judged on its ability to provide benefits to all people, instead of just a handful.


XIMIVOGUE retail stores offers products across eight major categories namely fast-fashion clothing, jewellery and accessories, cosmetics, home decor and lifestyle. We seek to meet the demands of domestic markets through our retail outlets by making products that combine utility with a unique design to give our customers fresh moments of fashion – XIMI moments! 

Through our products, we aspire to help consumers create a life of comfort and leisure. We manufacture products such as home necessities, health and beauty products, jewellery and fashion items, as well as office supplies and stationery gifts among others. Our catalogue consists of more than 10,000 types of products.

XIMIVOGUE sets new standards in the fashion industry by offering quality products with fresh designs, while being committed to the goal of green consumption. The brand finds inspiration in nature and strives to establish a balance between the needs of the environment and human civilisation.  By excluding unnecessary elements in its products, XIMIVOGUE advocates for a return to nature.

bottom of page